Last week we took delivery of four very distinctively branded new vehicles. The new vehicles, three Ford Fiesta's for the sales team and one Ford Transit for deliveries, will form an important role in helping us with our sales and marketing strategy. We were keen to use a local supplier and were pleased that Vospers in Plymouth, whom we had successfully dealt with before, came up with the most competitive price.
Last year we rebranded, drawing on our strong Dartmoor provenance and our pride in brewing within the National Park as the main part of the design influence. Part of this rebranding was new pump clip designs for our core brands of Jail Ale, Legend and Dartmoor IPA and these are showcased with the Company logo, the judge's head, on the new vehicles.
Our best selling and most famous brand, Jail Ale features strongly on the three sales team vehicles. Proud of our Dartmoor heritage, the Brewery has “ unlock the Dartmoor flavour” and “ the true taste of Dartmoor” as key strap lines in our branding strategy. Head Brewer, Mike Lunney commented: “ We are so pleased with the look of the new vehicles. The design was very much a team effort. It is the first time that our all our sales team will have branded cars and it marks a significant stage in the growth and development of the Brewery. This latest investment is an exciting opportunity to help us raise awareness of our brands throughout the Southwest and across the region”